Monday, January 5, 2009

The Importance of a Client Portfolio

As I have stated previously, the current company morphed out of a previous boondoggle. This previous iteration actually built a list of clients that include some impressive sounding names and even some serious government agencies.

It is important to remember that as clients these are assets to be leveraged and leveraged hard. For instance, when talking to a person remotely connected to the telco sector it is important to refer to our telco clients no less than once every 4.5 minutes. Failure to do this will result in being blamed for the deal going sideways.

The system cannot be questioned. When asked what this major telco is doing with our solutions the answer is well established, "We are under NDA and cannot go into that." Can one of these companies actually provide a reference? "It is not usually their practice to do so, but we can make a call."

It is vitally important to leave the impression that the referenced company or agency is using our current, state of the art, blow your mind, yet to be developed solution. Let me state that again: it is vital to leave the impression that the referenced company is using our current, state of the art, blow your mind, yet to be developed solution. This, of course, is misleading. If these companies are still using our solutions, they are using the old technology from the old company and have no interest in ever adopting our new technology. But that is not the point.

The point is, that if an investor believes that a huge US Government agency is using our latest technology (they're not) then the investor might just come on board without doing proper due diligence.

Don't believe me?

Our CEO, DC, brought in over a million in Venture Capital before any investor asked to see the books. (that is another story.)

Of course there is no borderline fraudulent activity that cannot be escalated. If you go to our homepage (Let me remind you that I am writing this anonymously and have changed names and locations for my protection) you will see the following section:
Below are just some of our valued clients using EveryCorp today.
This is followed by a rotating list made up of mostly our previous company's clients. It is fun to note that most of these clients wouldn't have a clue who EveryCorp is, being that the previous company had a different name (and corporate registration --to my knowledge)

This also works for getting the right names on the Board of Advisors (BOA). When bringing in an ex-telco executive it is important that he believes that our associations with the big American Telecommunication firms are current and very profitable, in fact, "They are all over our new solutions, they just need us to make a couple of tweaks." Later that very same BOA member is prohibited from participating in any telco conference calls or from using his telco contacts with the referenced companies. Draw your own conclusions.

I repeat, "Arrgghh."